Seismic Analysis and Response of Bare and Masonry-Infilled Reinforced Coursework

Seismic Analysis and Response of Bare and Masonry-Infilled Reinforced Concrete Frame Structures - Coursework Example Since the infill walls play some roles during earthquakes, their design need consideration to withhold lateral forces. From a research conducted out, most concrete structures succumb to seismic loads due to: Failures of beam-column joints as a result of poor reinforcement at the joints and/or poor workmanship in installation of reinforcement beams; Basic failure that results from flexural weakness and or low shear strength; Failure of the infill wall that results from enough shear strength or a flexural strength that is out-of-plane (Griffith, Mike 2008, p.2). The relationship between un-reinforced masonry in-fills and reinforced concrete has led to unique influences in comparison to bare frames or seismic response. The behaviour of the in-fills to seismic loads remains controversial for existing buildings (Magenes, Guido and Pampanin Stefano, 2004). The issues to be addressed are modelling of structural elements and masonry in-fills panels. The analysed model need validation in term s of Beam-Column Subassemblies, single storey frames with infills, Dimension Frame with infills for multi-storey structures. Limitations related to infill panels and joints area also considered (Magenes, Guido and Pampanin Stefano, 2004). ... Therefore, structures in these areas need to be designed to withstand seismic loads. The success achieved will assist in reducing risks of collapsed structures in case of earthquake disasters. The aim of this project is to analyse the importance of masonry infill in relation to seismic loads. A comparison between structures with infill and bare structures are considered to help determine the best structures for earthquake prone areas. Part Two: References Article One:Diptesh Das and C.V.R. Murty, Brick masonry infills in seismic design of RC buildings: Part 1- Cost implications. 2004. The Indian Concrete Journal. According to Diptesh das and C.V.R. Murty(2004), the infills of reinforced concrete structures has contributed some strength to a structure in relation to seismic loads when compared to bare structures. Keen interest should therefore be put during seismic design stages of the infill walls. The focus is on design methods that make use of the importance of infills, improve the ir functions and minimize their negative impacts. The purposes of infill walls are; I. They minimize drifting in inter-storey structures, II. Improve the strength of the structure and III. Makes the structures stiff. Despite these advantages, infills reduce the structure’s ductility. Other factors that determine the strength of infill masonry is the quality of material used, the workmanship and the type of frame-infill interface. The design codes for infill are very few. The common codes are; a. Eurocode 8 b. Nepal building code 201 and c. Indian seismic code. The Eurocode 8 (EC 8) refers to RC frames and infill of brick masonry as a dual system. This infill is classified thrice depending on ductility, mainly low, medium and

Production Lab exercise Essay Example | Topics and Well Written Essays - 500 words

Production Lab exercise - Essay Example During the first round, I observed that most people still do not know what they are supposed to do. In fact, when the first order came in, many people were suggesting different ideas on how to accomplish the work, making things more difficult and complicated for me. Moreover, the first material that came in was not for the first order but rather, for the third order. This makes things even more confusing for me and for worker assembly 1 because both of us have to work together. It was really frustrating because I know that the rest of the material handlers were waiting for me to get my materials and pass it to them. After a while, I and my assembly worker got the hang of it and we got better and faster. We communicated better with the production control people and I communicated better with my assembly worker. The first round went well after all, as my team managed to finish all orders with no leftover inventories. This lowered our production budget and increased our profits. We mana ged to get $18 a minute for our first round. Then came the second round with a whole bunch of orders. It was making me a little nervous and anxious because our orders increased from 3- 5 to approximately 10-15. I felt so conscious seeing my assembly worker and the rest of the material handlers waiting for me to hand over something to them.

Protect the Rights of Children

Protect the Rights of Children A large majority of the Indian children continue to remain in distress and turmoil. The problem of emotional, physical and sexual abuse of children in India is increasing; child abuse is usually classified into three major types: physical, sexual, emotional. The public and the government also are yet to recognize it as a serious problem. Public indignation and professional concern is yet to be translated into positive and realistic action. CHILD ABUSE The major cause of child abuse is adaption or environmental maladjustment mostly on the part of adult perpetrators but some extent on the of adult responsible for family socialization as well. Most child abuse occurs in a childs home which a smaller amount occurring in the organization, schools or communities the child interacts with. There are four major categories of child abuse: Neglect, physical abuse, psychological/emotional abuse, sexual abuse NEGLECT Child neglect is where the responsible adult fails to provide adequately for various needs, including physical: failure to provide adequate food, clothing, emotional: failure provide nurturing or affection, educational: failure to enroll a child in school, or medical: failure to medicate the child or take him or her to the doctor. PHYSICAL ABUSE Physical abuse is physically aggression directed at child by an adult. It can involve punching, striking, kicking, showing, slapping, burning, pulling ears or hair, stabbing, choking or shaking a child. Shaking child can cause shaken baby syndrome. Boys are more battered than girls, the transmission of toxins to child through its mother (such as with fetal alcohol syndrome) can also be considered physical abuse in some jurisdictions. SEXUAL ABUSE Child sexual abuse is a form of child abuse in which an adult or older adolescent abuses a child for sexual stimulation. Girls are victims of sexual abuse than boys a high proportion of children become victims of sexual abuse when they are fourteen or above 14 years of age. Form of child sexual abuse include asking or pressuring a child to engage in sexual activities, indecent exposure of the genitals to a child, actual sexual contact against a child, physical contact with the childs genitals, viewing of the childs genitalia without physical contact, or using a child to produce child pornography. Effect of child sexual abuse include guilt and self-blame, flash back, nightmares, fear of things associated with the abuse , self- esteem issues, sexual dysfunction, chronic pain , addiction, self-injury, depression, anxiety EMOTIONAL ABUSE Emotional abuse is the hardest to define. It could include name-calling, ridicule, degradation, destruction of personal belongings, torture or destruction of a pet, excessive criticism, inappropriate or excessive demands, withholding communication, and routine labeling or humiliation. A large number of parents who ill-treat their children are those who are aggressive, irritable and domineering in their behavioral characteristics: fickle-minded, inflexible and less tolerant in their emotional characteristics: and have low-esteem, feeling of alienation, and lack of ability empathize in social characteristics. CHILD LABOUR Child labour refers to the employment of children at regular and sustained labour. This practice is considered exploitative by many international organizations and is illegal in many countries Child labourers are exploited, exposed to hazardous work conditions and paid a pittance for their long hours of work. Forced to forego education, shouldering responsibilities far beyond their years, becoming worldly wise when their peers have yet to leave the cocoons of parental protection, these children never know what child hood is. CHILD WELFARE Childrens Development is as important as the development of material resources and the best way to develop national human resources is to take care of children.   India has the largest child population in the world.   All out efforts are being made by India for the development and welfare of children specific concentration is being given to the efforts to improve the life and opportunities of the Girl Child. Significant progress has been made in many fields in assuring children their basic rights.   However, much remains to be done.   The country renews its commitment and determination to give the highest priority to the basic needs and rights of all children.   Children are most vulnerable to exploitation and abuse.   A lot more has to be done for the health, nutrition and education of children.   It is unfortunate that girls in particular face debilitating discrimination at all stages.   JUVENILE JUSTICE (Care and Protection of Children) Act Juvenile Justice (Care and Protection of Children) Act, 2000 was enacted in discharge of the Constitutional mandate that it is the primary responsibility of the state to ensure that all the needs of children are met and that their basic human rights are fully protected The Act further provides for the establishment of Juvenile Justice Board to deal with the Juvenile in conflict with law. The Act further provides for punishment of person who commits an offence against the juvenile. In case a juvenile is assaulted, abandoned, exposed or neglected in any manner so as to cause unnecessary mental or physical suffering, by any person in custody of the juvenile, he shall be punished with imprisonment for a term up to six months with or without fine Child in need of care and protection Child in need of care and protection means a child who:- Is found without any home or settled places or abode and without any ostensible means of subsistence, Is mentally or physically challenged or ill, suffering from primary diseases or incurable diseases having no one to support or look after, Is a victim of any armed conflict, civil or natural calamity or is being or likely to be abused for unconscionable gains. The Act further provides for the constitution of the Child Welfare Committees for every district or group of districts for exercising the power and discharging the duties in relation to child in need of care and protection. The committee shall consist of a chairman and four other members, of which one shall be woman and another, an expert on matters concerning children. The committee shall function as a Bench of Magistrates and shall have powers conferred on a judicial Magistrate of the 1st class under the code of Criminal Procedure. The committee is the final authority to deal with matters of care, protection, treatment, development and rehabilitation of the children so produced. Legal Right and Provisions to Protect the Rights of Children CONSTITUTIONAL RIGHTS Article 14: Right to equality-equality before law and equal protection of law Article 15: No discrimination on the basis of religion, caste, sex or place of birth. Gender discrimination still exists. Article 21: right to life. Exploitation of children in any form is curbing their right to life. Right to education is also considered as a right to life after the 86th amendment in 2002 Article 23: Right against exploitation-prohibition of traffic in human beings and forced labour. Article 24: prohibition of employment of children in children in factories, etc-no child below the age of 14 shall be employed to work in any factory or mine or any hazardous employment. Article 45: Provision for child hood care and education: establishment of anganwadis, adolescent clubs are established on this basis. INTERNATIONAL CONVENANTS ON CHILD RIGHTS United Nations Convention On rights, 1989(ratified by India in 1992) Article relevant for protecting children:- Article 19 makes provision for state parties take protective measures for protecting children from all forms of mental, sexual and physical abuse. Article 20 21 provides for alternative care (adoption, foster care) etc for children. Article 32 recognizes the need for protection of children from economic exploitation and from performing hazardous work. Article 33 provides for appropriate measures including legislative administrative social and educational measures to protect children from illicit use of narcotic drugs. Article 34 urges the state to protect the child from all forms of sexual exploitation and abuse. TWO OPTIONAL PROTOCOLS TO THE CONVENTION ON THE RIGHTS OF THE CHILD:- Optional protocol on the involvement of children in armed conflict. Optional protocol on the sale of children, prostitution and pornography. SAARC Convention on Preventing and combating Trafficking in women and children. Penal provisions to protect children. 366a IPC Buying minor children, non bail able offence- 10 years imprisonment. 366B IPC- Importing minors for the purpose of the prostitution. 372- Buying or selling any girl below 18 for the purpose of prostitution. 376- Rape of minor girl below 15 377- Unnatural sexual offence. 354- Outraging the modesty of women. We dont have special provisions to protect children from child sexual abuse; we usually make use of these provisions to charge the case against the culprit. SPECIAL ENACTMENTS TO PROTECT CHILD RIGHT 1. Child labour(prevention and regulation) act 1986. 2. Child Marriage Restraint Act 1978. 3. Immoral traffic prevention act 1956. 4. Pre-natal diagnostic techniques regulation act 1994. 5. Juvenile Justice Act 2000. CONCLUSION The political and social problems of Indian children become increased phenomena. The Child problems or child right violations increasing day by day. There are several written laws to protect their rights, but unfortunately most of them are violated. The state itself is a child right violator. The labour ministry of India has analyzed that it is not easy to prohibit child labour, in such a situation of child right crisis, the government, social agencies, social workers has to go miles through the path of elimination process of social problems of children

A fair and public hearing by an independent and impartial tribunal: Doe

From the findings, it can be concluded that the results do support the hypothesis that mock jurors place a harsher sentence on the unattractive defendant in the manslaughter case. Whereas, it was not seen as significant on the unattractive defendant in the theft case, this finding is counterintuitive to the hypothesis however, one can speculate that being attractive may be more beneficial to those that are on trial for a serious crime. The implications here could be down to the serious consequences to the defendant’s life if they found guilty for manslaughter, when in actual fact it may not be entirely their fault. Whereas, with the theft case there was no doubt in the jurors mind that that individual was responsible for the consequences of their crime, due to being seen on Closed Circuit Television. With the legal system being highly complicated and complex, and with the limited knowledge the jurors hold about the system, maybe it is this that could explain that people we re more likely to place a lesser sentence on those in the manslaughter case. But this might not be the only reason for this difference, as the unattractive manslaughter-unattractive theft comparison did not yield significant results. As Baldwin and McConville (1979) pointed out that juries easily fall victim to stereotypes, manipulation and outside influences and fails in almost all of its goals, the results found here, and previous research further develops this theory. From the concerning results found, there is evidence that attractiveness does have an unwanted effect due to the internal biases of jurors. As a part of the study, participants were asked to answer short questions if they believed there was a criminal face and 10 out of the 32 participa... ...he did not commit. Retrieved January 3, 2012, from the.point.is: http://en.tpinews.com/2008/04/24/27-years-in-prison-for-a-crime-he-did-not-commit.html Tumonis, V. (2011). Persuasiveness of First Impressions: The Halo Effect . Retrieved January 21, 2012, from SwayCraft: http://www.swaycraft.com/421/persuasiveness-of-first-impressions-the-halo-effect/ United Nations. (1948). The Universal Declaration of Human Rights. Retrieved from United Nations: 3 Whittemore, K. E., & Ogloff, J. R. P. (1 995). Factors that influence jury decision making: Disposition instructions and mental state at the time of the trial. Law and Human Behavior. 1 9,283-303. Zakas, N. C. (2005, July 11). The Eye of the Beholder: Appearance Discrimination in the Workplace. Retrieved January 12, 2012, from nczonline: http://www.nczonline.net/downloads/AppearanceDiscriminationInTheWorkplace.pdf

My Dream House

My dream house is simply unimaginable. The home I desire is most beautiful and great in splendor is like a dreamland. A. The exterior of my home has great large beams trimmed in gold. There is a large picture window that covers the lower portion of the house. B. The home has high ceilings and large windows all through out the home. C. It sits on top of one acre of beautiful rolling hills and meadows. 1. There is a beautiful garden in the backyard with a large pond. 2. There is also a huge deck, perfect for picnics and other social gatherings. II. The Front Exterior D.As you walk up the cobblestone walkway, the first things you see is two large beams trimmed in gold. E. Just behind the beams sit a set of gold French style double doors that give entrance into the elaborate home. III. Interior F. As you enter into the foyer, you encounter a large marble of sculpture of Eve that sits in the center. G. Directly behind the sculpture sits a grand staircase that leads to the second level of the home. H. Just to the left is a beautiful family room, perfect for family gatherings. I. To the right there is a dining room that seats more than ten people. . There is a cherry wood table seated in the middle of the room with matching chairs 4. Above the table hangs an elaborate crystal chandelier. J. In the dining room, there is a doorway that gives access to the huge kitchen. 5. In the center of the kitchen sits an island. 1. On the granite top of the island is a stove with six burners and a grill 2. Off to the left sits a double oven. 3. Next to the oven, there is a huge refrigerator. 4. In the corner sits a breakfast nook surrounded by windows that overlooks the beautiful hills and meadow.This is where most meals will take place. K. As you walk up the grand staircase and walk down the hallway, you’ll past four bedrooms before reaching the master bedroom. 6. When walking into the bedroom, you notice the California Kind sized bed. 7. Just past the bed sits huge sliding door that open onto the balcony that overlooks the beautiful views. 8. Walking back into the bedroom, to the right there is the master bathroom. 5. Walking into the bathroom you notice the heated marble floor. 6. Inside the bathroom there are his and her marble sinks. . Across from the sinks sit a huge standing marble shower with glass doors. 8. Also in the bathroom is a separate Jacuzzi style bathtubs. IV. Exterior: Back yard L. Right outside the back doors is a patio. On the patio sits a bar and a built in grill. M. In the backyard there is an Olympic sized pool. Surrounding the pool are beach chairs. N. Further back, there is a garden and a large bond. V. Conclusion O. Now that I have describe in great detail to you my dreamland, I hope that you all will come visit me when my dreamland becomes a reality. My Dream House My Dream House Everyone must hope they will have a dream house. The dream house can keep them In the condition they wanted. In my mind, I hope that my dream house Is far from main city and industrial area due to I like quiet environment. I also like fresh air around me. Every day I can woke up by the sound of birds and see them perched in the branches if the trees. Inside the house will be a big, spacious hall. Will decorate the walls of the hall with paintings like green color and more.I always feeling relax and serene In the house. The day light is essential. In my living room must have some big windows so I will not feel too hot when I am sleeping. A study room Is exist certainly. It can be small, In there, I write read books and doing my homework. I hope this room is quiet so I can calm and attentive to do the things. And in my bedroom is painted with my favorite color, light green, it represents feelings if harmony and peace feature for me.I will place in a bookshelf in the room . The bookshelf is occupied by all my favorite books. The house outer design will be a calm and open environment. There must have a large open space and planted many trees and flowers. I think the outer decoration looks ordinary enough and have some small and beautiful gardens. If can, I hope it will have a clear river near my house, I also want to rear some pets like rabbit, dog, owl, birds and squirrels.I will provide foods and shelters for them because my gardens have enough space. It should be a green house beside my house. I would grow own vegetables, tomatoes, chilies, eggplants and more. The design and the location of our house usually will affect our mood. Dream house would reflect our feelings, thoughts and personality. If we live In a place close to the serenity of nature, our minds. Bodies and splits will be filled with positive energies. My Dream House My dream house is simply unimaginable. The home I desire is most beautiful and great in splendor is like a dreamland. A. The exterior of my home has great large beams trimmed in gold. There is a large picture window that covers the lower portion of the house. B. The home has high ceilings and large windows all through out the home. C. It sits on top of one acre of beautiful rolling hills and meadows. 1. There is a beautiful garden in the backyard with a large pond. 2. There is also a huge deck, perfect for picnics and other social gatherings. II. The Front Exterior D.As you walk up the cobblestone walkway, the first things you see is two large beams trimmed in gold. E. Just behind the beams sit a set of gold French style double doors that give entrance into the elaborate home. III. Interior F. As you enter into the foyer, you encounter a large marble of sculpture of Eve that sits in the center. G. Directly behind the sculpture sits a grand staircase that leads to the second level of the home. H. Just to the left is a beautiful family room, perfect for family gatherings. I. To the right there is a dining room that seats more than ten people. . There is a cherry wood table seated in the middle of the room with matching chairs 4. Above the table hangs an elaborate crystal chandelier. J. In the dining room, there is a doorway that gives access to the huge kitchen. 5. In the center of the kitchen sits an island. 1. On the granite top of the island is a stove with six burners and a grill 2. Off to the left sits a double oven. 3. Next to the oven, there is a huge refrigerator. 4. In the corner sits a breakfast nook surrounded by windows that overlooks the beautiful hills and meadow.This is where most meals will take place. K. As you walk up the grand staircase and walk down the hallway, you’ll past four bedrooms before reaching the master bedroom. 6. When walking into the bedroom, you notice the California Kind sized bed. 7. Just past the bed sits huge sliding door that open onto the balcony that overlooks the beautiful views. 8. Walking back into the bedroom, to the right there is the master bathroom. 5. Walking into the bathroom you notice the heated marble floor. 6. Inside the bathroom there are his and her marble sinks. . Across from the sinks sit a huge standing marble shower with glass doors. 8. Also in the bathroom is a separate Jacuzzi style bathtubs. IV. Exterior: Back yard L. Right outside the back doors is a patio. On the patio sits a bar and a built in grill. M. In the backyard there is an Olympic sized pool. Surrounding the pool are beach chairs. N. Further back, there is a garden and a large bond. V. Conclusion O. Now that I have describe in great detail to you my dreamland, I hope that you all will come visit me when my dreamland becomes a reality.

Adulterated Food: A Serious Public Health Problem in Bangladesh Essay

Adulteration of food with toxic chemicals harmful to health has reached an epidemic proportion in Bangladesh. The newspapers have dubbed it as the ‘silent killer’. It is very difficult to find a sector of food industry which is free of adulteration. From raw vegetable and fruits to milk and milk products to fish, meat and processed food–every food item is contaminated. Almost every day in the news papers, newer and newer methods of adulterating newer and newer types of foods are reported. Carbide, formalin, textile colours, artificial sweeteners, DDT, urea etc. are used rampantly for this purpose. Contamination of foods with toxic chemicals pose a serious threat to public health, especially in a country like Bangladesh where due to poor health literacy, level of awareness is very low. Immediate effect of ingestion of such foods may be severe forms of diarrhoea (food poisoning), threatening life. In the long run, these chemicals in food adversely affect vital organs such as the liver and kidney resulting in organ failure and/or cancer and thus, untimely loss of life. There is no database in the country for these, but the recent surge in liver and kidney failure patients in the hospitals is indicative of the deteriorating situation. Ironically, people from all walks of life is aware of the hazards of taking foods adulterated with toxic chemicals, but this knowledge is not translated into practice. In a recent study, it has been found that though people are aware about the health hazards, they are nevertheless buying and consuming these adulterated foods. Several explanations are made for this paradox; absence or unavailability of non-adulterated food, failure of the regulatory agency to test and screen out adulterated food, adulterated foods are attractive in appearance and costs less, cultural factors and food habits etc. There is no paucity of laws and regulations to contain adulteration of food in Bangladesh such as Bangladesh Standard Testing Institute (BSTI) Ordinance of 1985, and the Pure Food Ordinance of 2005. Under the purview of these rules come the following offences: fake licenses, poor quality of food, substandard infrastructure and lack of maintaining hygiene, food adulteration, food impurity, incorrect information on food packages, selling products whose date have expired etc. However, the problem lies in its sustained and appropriate implementation by credible authority. Occasionally, the regulatory authorities will be suddenly in an active mode, and conduct mobile courts to penalize sellers/producers for selling contaminated products/foods. Then, there will be a lull for a few days and after few weeks, business becomes as usual. So what is to be done? First and foremost, commitment from the political establishment to wage a sustained campaign against these perpetrators of heinous crime, and establish our fundamental right to have safe and nutritious food! For this to achieve, relentless enforcement of existing laws with the execution of highest penalty possible, awareness-building campaign among consumers, promotion of ethical practices among the business community with active involvement of the business leaders, and capacity development of public health labs to test food items for adulteration on the spot are needed. The consumer rights groups should be more vocal and play active role in developing a mass campaign/movement in the country Safe and unadulterated food is out human right!†¦ Let’s work together to achieve this. Food adulteration detection  Food Tea Leaves Adulterant Iron Flakes Detection Spread a small quantity (2 tea-spoon) of the sample on a piece of paper. Draw a magnet over it. Iron flakes, if present, cling to the magnet. The same test may be carried out to trace iron flakes from tea half-dust and iron filings from tea dust. Food Tea Leaves Adulterant Leather Flakes Detection Prepare a paper-ball. Fire the ball and drop a little amount of the sample on it. The presence of leather flakes emits an odour of burnt leather. Food Tea Leaves Adulterant Coal Tar Dye Detection Scatter a little amount (1 tea-spoon) of the sample n a moistened white blotting paper. After 5 minutes, remove the sample and examine the paper. A revelation of coloured spots indicates the use of the dye. Food Coriander powder and Cumin Powder Adulterant Saw Dust Detection Take a little amount (a half of tea-spoon) of the sample. Sprinkle it on water in a bowl. Spice powder gets sedimented at the bottom and saw-dust floats on the surface. Food Green vegetables like Bitter Gourd, Green Chilli and others Adulterant Malachite Green Detection Take a small part of the sample and place it on a piece of moistened white blotting paper. The impression of colour on the paper indicates the use of malachite green, or any other low priced artificial colour. Food Arhar Pulse Adulterant Kesarri Pulse Detection Kesari Pulse has a characteristic wedge shape. Larger Kesari resembles Arhar (Tur). It can be separated by visual examination. Food Black Pepper Adulterant Papaya Seeds Detection Papaya seeds do not have any smell and are relatively smaller in size. Adulteration of papaya seed with Black Pepper may be detected by way of visual examination as also by way of smelling. Food Rice Adulterant Earth, sand, grit, unhusked paddy, rice bran, talc, etc. Detection These adulterants may be detected visually and removed by way of sorting, picking, and washing. Food Wheat Adulterant Earth, sand, grit, chopped straw, bran, unhusked grain, and seeds of weeds. Detection These adulterants may be detected visually and removed by way of sorting, picking, and washing. CHEMICAL TEST Food Coffee powder Adulterant Cereal starch Detection Take a small quantity (one-fourth of a tea-spoon) of the sample in a test tube and add 3 ml of distilled water in it. Light a spirit lamp and heat the contents to colourize. Add 33 ml of a solution of potassium permanganate and muratic acid (1:1) to decolourize the mixture. The formation of blue colour in mixture by addition of a drop of 1% aqueous solution of iodine indicated adulteration with starch. Food Coffee powder Adulterant Powder of scorched persimmon stones Detection Take a small quantity (1 tea-spoon) of the sample and spread it on a moistened blotting paper. Pour on it, with much care, 3 ml of 2% aqueous solution of sodium carbonate. A red colouration indicates the presence of powder of scorched persimmon stones in coffee powder. Food Jaggery Adulterant Sodium bicarbonate Detection Take a little amount (one-fourth of a tea-spoon) of the sample in a test tube. Add 3 ml of muratic acid. The presence of sodium carbonate or sodium bicarbonate effects effervescence. Food Jaggery Adulterant Metanil yellow colour Detection Take a little amount (one-fourth of a tea-spoon) of the sample in a test tube. Add 3 ml of alcohol and shake the tube vigorously to mix up the contents. Pour 10 drops of hydrochloric acid in it. A pink colouration indicates the presence of metanil yellow colour in jaggery. Food Asafoetida Adulterant Resin and colour Detection Take a little amount of small parts of the sample in test tube. Add 3 ml of distilled water and shake the tube gently. Pure asafoetida dissolves in water very quickly and produces a milky white colour, but in case of adulteration with a chemical colour the mixture turns to be coloured. The purity of asafoetida may also be examined by taking a little amount of it on the tip of a force and placing the same on the flame of a spirit lamp. Asafoetida burns quickly, producing bright flame and leaving the impurities behind. Food Gram powder Adulterant Kesari powder Detection Take a little amount (a half of a tea-spoon) of the sample in a test tube with 3 ml of distilled water. Add 3 ml of muratic acid. Immerse the tube in warm water. Check the tube after 15 minutes. A violet colouration indicates the presence of Kesari powder in Gram powder. Food Gram powder Adulterant Metanil yellow colour Detection Take a small quantity (a half of a tea-spoon) of the sample in a test tube. Add 3 ml of alcohol. Shake the tube to mix up the contents thoroughly. Add 10 drops of hydrochloric acid in it. A pink colouration indicates adulteration of gram powder with metanil yellow. Food Processed food, sweetmeat or syrup Adulterant Rhodamine B colour Detection The presence of this chemical colour in food is very easy to detect as it shines very brightly under sun. A more precise methods of detection is also there. Take a little amount (a half of a tea-spoon) of the sample in a test tube. Add 3 ml of carbon tetrachloride and shake the tube to mix up the contents thoroughly. The mixture becomes colourless and an addition of a drop of hydrochloric acid brings the colour back when food contains Rhodamine B colour. Food Processed food, sweetmeat or syrup Adulterant Metanil Yellow Detection Take little amount (a half of a tea-spoon) of the sample in a test tube. Add 10 drops of muratic acid or hydrochloric acid in it. The appearance of rosy colour indicates adulteration of food with metanil yellow. Food Parched rice Adulterant Urea Detection Take 30 pieces of parched rice in a test tube. Add 5 ml of distilled water. Shake the tube to mix up the contents thoroughly. After 5 minutes, filter water contents and add to it a little amount (a half of a tea-spoon) of powder of arhar or soyabean. Wait for another 5 minutes and then dip a red litmus paper in the mixture. Lift the paper after 30 seconds and examine it. A blue colouration indicates the use of urea in parched rice. Food Turmeric powder Adulterant Metanil Yellow colour Detection Take a little amount (one-fourth of a tea-spoon) of the sample in a test tube. Add 3 ml of alcohol. Shake the tube to mix up the contents thoroughly. Add 10 drops of muratic acid or hydrochloric acid in it. A pink colouration indicates the use of metanil yellow colour in turmeric powder. Food Green vegetable like green chilli etc. Adulterant Malachite Green Detection Rub the outer green surface of a small part of the sample with a liquid paraffin soaked cotton. The sample is adulterated when the white cotton turns green. Food Dry red chilli Adulterant Rhodamine B colour Detection Take a red chilli from the sample and rub the outer surface with a piece of cotton soaked in liquid paraffin. The sample is adulterated if the cotton becomes red. Food Dry turmeric root Adulterant Metanil yellow colour Detection Take a piece of dry turmeric root and rub the outer surface with a piece of cotton soaked in liquid paraffin. A yellow colouration of cotton indicates adulteration of turmeric root with metanil yellow colour. Food Sweet potato Adulterant Rhodamine B colour Detection Take a small part of the sample and rub the red outer surface with a piece of cotton soaked in liquid paraffin. The cotton adhering colour indicates the use of Rhodamine B colour on outer surface of the sweet potato.

3 Changes That Will Take Your Essay From Good To Great

3 Changes That Will Take Your Essay From Good To Great Whether youre sitting down to write a research paper for English class about Buddha or youre hours deep in the writing portion of the ACT, you want to write a great essay. And although different people have different notions about what makes an essay truly great, there are a number of things that educators and writers generally agree upon as gold-quality standards. Here are three of those qualities that can take your essay from basic to fabulous. 1. Language The usage of language in an essay is more than just the actual words you use throughout. Things like sentence structure, stylistic choices, levels of formality, grammar, usage, and mechanics all come into play.    Good Language Good language in an essay is merely adequate. Its basic. Theres nothing inherently wrong  with your language, but theres nothing exceptional about it, either. Good essay language means youre using  some variety in your sentence structures. For instance, you may write a few simple sentences interspersed with some compound sentences. Your level of formality and tone are also appropriate to the essay. Youre not using familiar language and slang, for example, when youre writing a research report in class. Good language in an essay does not disrupt your thesis. Your point gets across and thats all well and fine if youre happy with a good essay. Example:  When Jack walked into his grandmothers kitchen, he spotted the freshly baked cake on the counter. He helped himself to a huge piece. It was chocolate, and the frosting was a delicious vanilla buttercream. He licked his lips and took a gigantic bite.   Great Language Great language is fresh, full of sensory detail when appropriate and propels your essay forward in invigorating ways. Great language uses a variety of sentence structures and even some intentional fragments when appropriate. Your tone isnt merely adequate; it enhances your argument or point. Your language is precise. Its chosen specifically to add nuance or shades of meaning. The sensory details you select pull your readers in, giving them goosebumps, and make them want to keep on reading. Great language makes readers take what youve said very seriously. Example:  Jack stepped over the threshold of his grandmothers kitchen and inhaled. Chocolate cake. His stomach rumbled. He walked to the counter, mouth watering, and took a   rose-pattered china plate from the cabinet and a bread knife from the drawer. The slice he sawed off was enough for three. The first bite of rich vanilla buttercream made his jaw ache. Before he knew it, nothing was left but chocolate crumbs scattered on the plate like confetti.   2. Analysis Teachers are always asking you to dig deep in your essay, but what does that really mean? Depth is the level at which you analyze the topic you are writing about. The deeper you dive into your essay, the more poking and prodding at values, tensions, complexities, and assumptions you will do.   Good Analysis The word analysis in and of itself implies a certain level of depth. A good analysis will use reasoning and examples that are clear and adequately demonstrate the importance of the topic. Support may be relevant, but it may come across as overly general or simplistic. You will have scratched the surface of the topic, but you will not have explored as many of the complexities as you could have.   Lets take, for example, this question: Should cyberbullying be stopped by the government? Example: Cyberbullying needs to be stopped in its tracks by the government because of the harm that it causes to the victim. Teenagers who have been bullied online have had to be treated for depression, have felt compelled to change schools, and some have even committed suicide. A persons life is too important not to intervene.   Great Analysis A great analysis of a topic is a thoughtful critique that demonstrates insight. It critiques assumptions and details complexities not hinted at in just a good analysis. In the example above, the good analysis mentions the harm to a victim of bullying and names three things that could happen to him or her because of it, but doesnt get into other areas that might offer more insight like societal values, governmental control, effects rippling from one generation to the next, for example.   Example:  Although cyberbullying needs to be stopped - the effects are to dire not  to intervene - the government cannot be the entity to regulate speech online. The fiscal and personal costs would be staggering. Not only would citizens be forced to give up their First Amendment rights to free speech, they would have to relinquish their rights to privacy, as well. The government would be everywhere, becoming even more of a big brother than they are right now. Who would pay for such scrutiny? Citizens would pay with their freedom and  their wallets.   3. Organization Organization can quite literally make or break your essay. If a reader doesnt understand how youve gotten from point A to point B because none of your dots seem to connect, then he or she wont be compelled to read any further. And more importantly, he or she will not have listened to what you have had to say. And thats the biggest problem there is.   Good Organization A standard five-paragraph essay structure is what most students use when they write essays. They start with an introductory paragraph ending with a thesis sentence. They move on to body paragraph one with a topic sentence, and then proceed, with a few scattered transitions, to body paragraphs two and three. They round out their essay with a conclusion that neatly restates the thesis and ends with a question or a challenge. Sound about right? If this sounds like every essay youve ever written, then you can be sure youre not alone. Its a perfectly adequate structure for a basic essay.   Example: Introduction with thesis Body paragraph oneSupport oneSupport twoSupport three Body paragraph twoSupport oneSupport twoSupport three Body paragraph threeSupport oneSupport twoSupport threeConclusion with restated thesis Great Organization Great organization tends to move beyond just simple supports and basic transitions. Ideas will progress logically and increase the arguments success. Transitions within and between paragraphs will strengthen the argument and heighten meaning. If you start out organizing your essay strategically, with room for analysis and counterarguments built in, your chances of building a great essay improve by quite a bit. And some students find it easier to get more in depth by writing a four-paragraph essay instead of five. You can engaged more with a particular topic in the body paragraphs if you knock out your weakest argument and focus instead on providing a deeper, more thoughtful analysis with just two.   Example:   Introduction with thesis Body paragraph oneSupport one with detailed analysisSupport two that addresses values, complexities and assumptionsCounterpoint and dismissal of the counterpoint Body paragraph twoSupport one with detailed analysisSupport two that addresses values, complexities and assumptionsCounterpoint and dismissal of the counterpointConclusion with restated thesis and option for better idea Writing Great Essays If your goal is to move forward out of mediocrity, then spend some time learning the basics of great essay writing. After that, pick up your pencil or paper and practice. Nothing will prepare you better for your next essay then writing strategically-organized, well-analyzed, and carefully-worded paragraphs when the pressure  isnt  on. Here are some places to start: Enhanced ACT Writing Essay PromptsOld SAT Essay PromptsPhoto Writing Prompts for Any Age14 Ways to Write Better in High School

Free Essays on The Womans Temperance Union

, the opinions of fathers and husbands were their voice. Women personally thought and feelings were neglected and were not paid great attention. Part I: The Emergence of a Popular Women’s Consciousness The great thing was women woke up an in18th century. They wanted to have some voice in the public sphere. They could no longer allow and be the one who waited for someone else to make decision for them. â€Å"The emergence of a popular woman’s consciousness of difference from, and antagonism to, men, developing through four phases of women’s religious activity, from the mid eighteenth century through the late nineteenth century.† The first phase was the Great Awakening of 1740-44. However, women looked familiar to follow someone else decision in their life and wait for a leader to make the change which they were things. They participated in the revivals which followed the Great awakening, their number was obviously equal to men, but there were no particular women’s consciousness, and no particular female role, seems to have emerged. The second phase was the female evangelism of the Second Great Awakening of 1797-1840. These time women still played a role who helped in fostering revivals, and women’s deep respect took on a job that was directed especially against the men who were not pious enough in their standards. In the latter half of the nineteenth century, although women’s religious activity began to beyond the way they used to do, they liked a such young baby who could not be independent from the parent. Women were continuing as they often to do to be based in the church. The Woman’s... Free Essays on The Woman's Temperance Union Free Essays on The Woman's Temperance Union The Women’s Christian Temperance Union Historically many women devoted their whole life to their families and societies. The only name they could use in public was the family name or the husband name. They even had no right to vote since the vote unit was the family at that time. In other words, the opinions of fathers and husbands were their voice. Women personally thought and feelings were neglected and were not paid great attention. Part I: The Emergence of a Popular Women’s Consciousness The great thing was women woke up an in18th century. They wanted to have some voice in the public sphere. They could no longer allow and be the one who waited for someone else to make decision for them. â€Å"The emergence of a popular woman’s consciousness of difference from, and antagonism to, men, developing through four phases of women’s religious activity, from the mid eighteenth century through the late nineteenth century.† The first phase was the Great Awakening of 1740-44. However, women looked familiar to follow someone else decision in their life and wait for a leader to make the change which they were things. They participated in the revivals which followed the Great awakening, their number was obviously equal to men, but there were no particular women’s consciousness, and no particular female role, seems to have emerged. The second phase was the female evangelism of the Second Great Awakening of 1797-1840. These time women still played a role who helped in fostering revivals, and women’s deep respect took on a job that was directed especially against the men who were not pious enough in their standards. In the latter half of the nineteenth century, although women’s religious activity began to beyond the way they used to do, they liked a such young baby who could not be independent from the parent. Women were continuing as they often to do to be based in the church. The Woman’s...

Farming and Agriculture Vocabulary for ESL Students

Farming and Agriculture Vocabulary for ESL Students Here is a list of farming and agriculture vocabulary  for the industry. Its not a complete list of all the words youll need to work in this industry, but its a good place to start. The part of speech is listed for each word. Each word is followed by an example sentence to provide context. Do you know the word? If not, use a dictionary to look the word up. Next, follow the tips to practice the new vocabulary. Ability - (noun)  Our ability to produce hay has tripled over the past three years.Academic - (adjective)  Its important to have an academic background when breeding crops.Activities - (noun)  Our fall activities include a hayride and corn maze.Affect - (verb)  The past winters rains will affect the harvest.Agricultural - (adjective)  The agricultural landscape has changed greatly over the past fifty years.Agriculture - (noun)  Agriculture used to play a much larger role in the economy.American - (adjective)  American farmers produce wheat which is sold abroad.Animal - (noun)  Its important not to feed these animals any corn.Aquaculture - (noun)  Aquaculture is an expanding business opportunity.Aspect - (noun)  One aspect of our business focuses on grain production.Background  - (noun)  Our family has an excellent background in agriculture.Bails  - (noun)  Pick up those bails of hay and take them to the barn.Bitten  - (adjective)  If youve been bitten by a snake, see the doctor!Breed  - (noun)  We breed horses on our ranch. Breeding  Ã‚  - (noun)  Breeding dogs is a popular business in the countryside.Business  Ã‚  - (noun)  Our business focuses on hemp import.Care  - (noun)  We should provide better care for our livestock.Cattle  - (noun)  The cattle are in the south field.Certification  - (noun)  We need to apply for certification once every three years.Chemicals  - (noun plural)  We promise not to use chemicals in our fertilizer.Clean  - (adjective)  Youll find the barn is clean and ready for the livestock.Climate  - (noun)  The climate is changing rapidly and we need to respond.Cold  - (adjective)  Last year we lost a few crops to the cold.Common  - (adjective)  Its a common method to fight insect infestation.  Communication  - (noun)  The communication between farmer and market is essential.Computer  - (noun)  Use that computer to do the bookkeeping.Conditions  Ã‚  - (noun)  Well harvest next week if weather conditions are good.Constantly - (adv erb)  We strive to constantly improve our products.Continue  Ã‚  - (verb)  Lets continue watering this field until five. Contract  Ã‚  - (noun)  We signed a contract to deliver 200 head of cattle.Contrast  - (noun/verb)  We contrast our products to others by organically farming.Cooperative  - (noun)  The farmers cooperative sells vegetables at very reasonable prices.Corporation  - (noun)  Unfortunately, corporations are replacing family farms.Cow  - (noun)  The cow was ill and was slaughtered.Credit  - (noun)  Its risky business taking out credit to seed a new field.Crop  - (noun)  This years corn crop was outstanding.Customer  Ã‚  - (noun)  The customer is always king.Dairy  - (adjective)  Our dairy products are sold throughout Washington.Decade- (noun)  Weve been in the business for more than a decade.Decline  - (noun/verb)  Unfortunately, weve seen a decline in sales recently.Deliver  - (verb)  We deliver sod to your home.Demands  - (noun)  The demands of farming gets me up early every morning.Disease  - (noun)  Make sure that there is no disease in that crop.Drivers  - (adjective)  Get a drivers license and we can put you to work. Duties  - (noun)  Your duties include gathering eggs every morning.Egg  - (noun)  We gather more than 1,000 eggs each day.Environment  - (noun)  The environment is fragile.  Equipment  - (noun)  The equipment is located in the barn.Exposure- (noun)  The eastern field has more exposure to the sun.Facilities  - (noun)  Our facilities include three hundred acres of pasture land.Farm  - (noun)  The farm is located in Vermont.Farmer  - (noun)  The farmer purchased seed for his livestock.Feed  - (noun)  Take the feed out to the barn.Fertilizer  - (noun)  We use the best fertilizer possible on our crops.Fiber  - (noun)  You need more fiber in your diet.Fish  - (noun)  Fish can be farmed for profit.Flower  - (noun)  We grow and sell flowers from all over the world.Fruit  - (noun)  The fruit is ripe.Grazing  - (noun)  Our horses are out grazing.Greenhouse  - (noun)  We grow tomatoes in the greenhouse.Grown  - (adjective)  We sell grown shrubs.Handle  - (noun/verb)  Grab that handle and lets lift this up onto the truck.Harvest  - (noun/verb)  Last years harvest was excellent. Hay  - (noun)  Load the hay into the back of the truck.Hazardous  - (adjective)  Be careful of the hazardous chemicals in some fertilizers.Health  - (noun)  Take care of your health.Horse  - (noun)  The horse needs to be shoed.  Horticulture  - (noun)  Horticulture should be taught in our local high school.Indoors  - (noun)  We grow the plants indoors in a controlled setting.Knowledge  - (noun)  He has a lot of knowledge about local plants.Laborer  Ã‚  - (noun)  We need to hire some laborers to help with the harvest.Land  - (noun)  You should invest in some new land for grazing.Landowner  Ã‚  - (noun)  The landowner rented out the land to a local business.Landscaping  - (noun)  Landscaping involves taking care of gardens and lawns.Leading  - (adjective)  The leading agricultural experts say to play in June.Lease  - (noun)  Our lease on this land is up at the end of January.License  - (noun)  Do you have a cultivation license?L ivestock  - (noun)  The livestock are grazing in the fields.Location  - (noun)  Were looking for a new location for our farm. Machinery  - (noun)  Machinery costs keep rising.Machine  Ã‚  - (noun)  That machine needs to be repaired.Maintain  - (verb)  We maintain our own machinery.Maintenance  - (noun)  The maintenance is scheduled for next week.Meat  - (noun)  We have the freshest meat in the state.Method  Ã‚  - (noun)  We use traditional methods for our produce.Nursery  - (noun)  The nursery grows bushy plants and fruit trees.Nut  Ã‚  - (noun)  The hazelnut is common in Oregon.Offer  - (noun/verb)  Wed like to offer you a discount on our products.Operate  - (verb)  We operate in Lincoln County.Organic  - (adjective)  All of our food is organic.Oversee  - (verb)  Peter oversees our wheat sales.Pack  - (noun/verb)  Lets pack up these tools and go home.Pen  Ã‚  - (noun)  Use that pen to sign here.Pesticide  Ã‚  - (noun)  Pesticides are very dangerous and should be used with caution.Physical  - (adjective)  Farming is a very physical activity.Pla nt  - (noun)  That plant is new to our farm.Poultry  - (noun)  Chickens and turkeys are also known as poultry.Process  - (noun)  The curing process takes three weeks. Produce  - (noun/verb)  Our produce is sold throughout the state.Raise  - (verb)  We raise chicken and rabbits on our farm.Ranch  - (noun/verb)  The ranch is located in California.Rancher  - (noun)  The rancher spent the day herding the cattle.Reflecting  - (adjective)  This reflecting tape marks the spot.Regulation  Ã‚  - (noun)  There are many regulations that we need to follow.Repair  - (noun/verb)  Do you think you can repair the tractor?Responsibilities  - (noun)  My responsibilities include caring for livestock.Risk  - (noun/verb)  Bad weather is one of the greatest risks in farming.Rural  - (adjective)  Our rural location is ideal for farming activities.Safety  - (noun)  Safety is our first priority.Scale  - (noun)  Use that scale to weigh the fruit.  Schedule  - (noun/verb)  Our schedule includes three trips to the farm.Season  - (noun)  Its not harvest season yet.Seasonal  - (adjective)  We sell seasonal fruit at the fruit stand.Seed  - (noun)  Plant the seed here.Sheep  - (noun)  Those black sheep have excellent wool. Shrub  Ã‚  - (noun)  Those shrubs need to be trimmed.Supervise  - (verb)  Could you supervise the harvest this year?Training- (noun)  We should provide safety training for all of our employees.Tree  Ã‚  - (noun)  I planted that tree twenty years ago.Vegetable  Ã‚  - (noun)  We grow vegetables and fruit on our farm. Improving Your Vocabulary Tips Use each word in a sentence. First,  practice speaking. Next, write the sentences. Using the word when both speaking and writing will help you remember new words.  After writing a few words  in sentences try to write a paragraph using the same words.  Learn synonyms and antonyms by using an online thesaurus to further extend your farming and agriculture vocabulary.  Use a visual dictionary which will help you learn the names of specific equipment used in the industry.  Listen to co-workers and note how they use these words. Check your understanding when they use words in different ways.  Ask co-workers questions about how new words are used at work.

Percocet Abuse Essay Example | Topics and Well Written Essays - 2500 words

Percocet Abuse - Essay Example The abusers take the percocet in form of pills that for chewing and snorting after being crushed like cocaine. (Percocet information) The prolonged administering of narcotics particularly for continuous two to three weeks is vulnerable to addiction. Even the reasonable doses of some narcotics gradually lead to the fatal overdose. While enhancing the doses of narcotics, the person may initially feel restless and nauseous and then gradually goes towards loss of consciousness and abnormal breathing. It may also demonstrate withdrawal symptoms that may continue for months together. Sometimes percocet is also mixed with other drugs such as alcohol, antispasmodic drugs like Congentin, Bentyl, Donnatal, tranquilizers like Thorazine and mellaril, narcotic painkillers like Daryon and Demerol, sedatives like Phenobarbital and Seconal, to have enhanced influences. (Percocet information) The prescription of regulated substances at most of the cases appear to be the simplest and most effective method at times while the patient is effected by physical or emotional pain. However, in selected cases this strategy gives rise to the prescription drug abuse and hurt the patients. The concept of right use of medication differs with the different groups of physicians and differing societal beliefs and this makes the detection of prescription drug abuse really difficult. Particular mode of drug use leads to greater risk of harm than benefit. Such adoption manners among others incorporate increased adoption of a substance in absence of consultancy by the physicians, utilization of a substance for other than the definite medical conditions, persistent use of substance irrespective of adverse impacts and persistent efforts to obtain such substances. (Isaacson; Hopper; Alford; Parran, 2005) The real physical dependency on the drug cannot be called as drug abuse. Physical dependence indicates a pharmacologic condition that signifies sudden discontinuance of intake of some substances may give rise to symbolic withdrawal symptoms. Tolerance indicates a condition in that gradually increasing intake of substances is necessitated to have the similar impact. A prolonged treatment of a patient may demonstrate physical dependence or tolerance in form of a biological incident to the medication having no misuse or abuse. To illustrate a patient suffering from metastatic cancer administered with high doses of narcotics for pain relief turns to be physically dependence fetches severe withdrawal symptoms when discontinued suddenly. In such circumstances the patient is required to be convinced about the advantages of the drugs and about the difference between physical dependence and drug abuse. (Isaacson; Hopper; Alford; Parran, 2005) Conversely, there is indication of prescription drug abuse even in absence of any physical dependence on a substance. This circumstance may result while the administering of a substance is continual and still considerably interferes with the function. A substance can also be administered occasionally and in a dose not adequate to generate physical dependence, for reasons different than to take care of a defined medical complicacy. At last it is also significant to recognize that patients may be deterred from taking sufficient doses of a regulated substance for various kinds of reasons and be misinterpreted as having the problem of a drug

Applying the Principles in Our Organization Essay

Applying the Principles in Our Organization - Essay Example After the World War II, people around began to grow a sense of entitlement at their places of work, making employment look like a right rather than a duty or obligation (Koberg and Bagnall, 1981). This paper is designed to look at how entitlement meets several job requirements at work places for the employees in the hunt to apply the basic organizational principles. At Apple Computers, entitlement helps to meet this requirement as it ensures that team leaders emerge from within the organization. The organization has also put in place efficient communication channels that ensure suitable flow of quality information and timely feedback. In addition, the organization has mechanisms that identify outstanding employees and rewards them for their performance. All these activities aim at ensuring that employees in the organization are fully stretched to their maximum of their capabilities and grown as well. Learning of new skills is easier when the learner is interested and highly motivated or attracted towards the acquisition of that skill. Job entitlement at General Motors has been instrumental in ensuring that everyone understands that for one to develop, it takes motivation and not authority. The organization has invested heavily in developing the skills of their employees to ensure sound future leadership. Many leaders fail owing to their lack of exercising of the above principles. In order to have an effective team for a given task, the team leader must have a sense of entitlement and understand it in order to ensure that their decision making process is in line with the organizational procedures. In addition, they have to develop a team and not an individual. The process for acquiring a suitable team will involve a number of activities key among them being; i. The team leader has to pick the correct people in making the team. To do this, they need detailed information

Visual Rhetoric Analysis Essay Example | Topics and Well Written Essays - 750 words

Visual Rhetoric Analysis - Essay Example Today Hermà ¨s fashion house is an element of the upmarket, it means that it produces luxury goods and doesn’t connect itself with a mass market. Hermà ¨s clothes and leather goods are important elements in every celebrity’s wardrobe - silk Hermà ¨s scarves were worn by princesses and duchesses and leather bags became so popular among world’s beau monde, that some of the models were named after famous personalities (like Birkin bag after actress Jane Birkin or Kelly bag after Grace Kelly) and became iconic to every fashionista. This ad was made for Fall 2008 campaign for Hermà ¨s and it shows an Indian girl between two elephants, standing on the ground, covered with flowers. Girl wears white shirt and jacket, her pants and boots are also made in white tints. Outfit is chosen smartly because a model has dark skin and her whole look with such contrast appears to be quite good. Elephants pictured here are also wearing their â€Å"outfits† – their eyes are circled with ethnic symbols and their paws are coloured in orange and pink. In fact, the whole image is very harmonic in color combination – white element in the centre with two dark parts by the sides, that finally is matched with orange and pink on the ground. â€Å"Orange Hermà ¨s et Rose Indien† – that is the name of this advertisement, but a closer look to this phrase has to be made. Basically, Hermà ¨s chose India and elements of Indian culture in their ad, and it can be explained by the genuine beauty of authentic Indian cultural dominants – beautiful women, pleasant color matches, silent grace of elephants in the context of pure nature. But what was the aim of this ad? What audience does Hermà ¨s address to? Apparently, not to the people who inhabit India in its most parts. As was pointed out earlier, Hermà ¨s is a luxury brand, worn by celebrities, so, we can make an assumption that this ad is appealing to the feelings of rich people about beauty of

Forecasting Alliances Essay Example | Topics and Well Written Essays - 1250 words

Forecasting Alliances - Essay Example The two powers have managed to form strong alliances that exist until today. In fact, the two exercise their mutual influences under the frameworks of Western powers across greater part of the world. The influence of the two powers have probably been due to their held ideology of democracy that intends to promote liberalization and thwart communism seen as derailing global economic, political and social integration. Much resistance against the Western powers has been coming from Russia and China, and their allies like Cuba and some Middle East countries. Despite the resistances, Western powers seem to have made significant successes bearing the spontaneous transformation of Russia and China to adopt capitalist ideologies that have seen rise in the number of billionaires found in the two countries. However, there exists consistent strategies and conspiracy by some countries to alliance with intention to challenge the Western powers. The possibility of success of the likely alliances i n challenging Western powers requires careful examination and study. Russia, Cuba and Venezuela share similar history of perpetuating communist ideologies characterized with no democracy. In fact, the three countries were once under the unity of the Soviet Union, which diminished due to unbearable influence of capitalism of the Western powers. Among the three, Russia is the only strongest in the global arena with stronger military, economic and political influence. Russia boasts of endowment of massive natural resources including natural gas, oil and metal among others. Venezuela on the other hand boasts of rich oil reserves that mark the backbone of its economy (Keck). Cuba on the other end boasts of highly trained professionals and unexploited oil reserves. Located just below the southern part of North America, Cuba and Venezuela have been depending on each other in various aspects. For instance, since 2000, Cuba has been exporting

Marketing Mix of Coca-Cola Company Research Paper

Marketing Mix of Coca-Cola Company - Research Paper Example A brief description of each of the elements of marketing is as follows: Â  1. Product – The product is defined as the decision made about the attributes of service or product that will be marketed by the company such as safety, brand name, quality, features, durability, style, design, functionality and etc. Â  2. Price – Price is the cost that a buyer will pay for purchasing the product or service of the company. The pricing decision comprises of elements such as seasonal pricing, full pricing, bundle pricing, discounts for cash payments, Retail price, Pricing strategy and etc. Â  3. Place – The place is described as the decision about the distribution of the products or services that is where the customer will access the company’s offerings. The key areas to consider are distribution channels, warehousing, transportation, logistics and etc. Â  4. Promotion – Promotion is the way by which a company conveys the desired message to the customers and it comprises of various marketing activities such as Advertising on Television, Public Relations, Internet advertising, posters, billboards, personal selling and etc. Â  

Regulatory Measures Essay Example | Topics and Well Written Essays - 1000 words

Regulatory Measures - Essay Example ns into effect on 1st November, 1991 after USSC discovered that several organizations lacked ethics and compliance programs and failed to meet defined standards. Most organizations had substandard programs that fallen short of meeting the goals and expectations of the Sentencing Commission. The Sentencing Guidelines have greatly encouraged American businesses to create effective ethics and compliance programs (ECEPs). The FSGO seldom applies to large companies today because virtually all their crimes are adjudicated in the courthouse. However, the Guidelines still apply in the courthouse even as Non-Prosecution Agreements (NPAs) and Deferred Prosecution Agreements (DPAs) vastly influence or contribute to out of court settlement (Ferrell et al. 2008). The goal of the FSGO is to incentivize American corporations to aim high and self-police on ethics. According to the FSGO’s Advisory Board, more recognition and consistent promotion of ethics and compliance programs by the enforce ment of the US would significantly incentivize business organizations to invest more in self-policing efforts against corporate crime. The U.S. Congress passed Sarbanes-Oxley Act (SOX) in 2002 to protect the public and shareholders from fraudulent/corrupt practices and accounting errors in the enterprise. The legislation sought to improve the accuracy of corporate disclosures. The Securities and Exchange Commission administers Sarbanes-Oxley Act (De & Argosy University, 2006). Apart from improving the accuracy of corporate disclosures, SOX sets deadlines for compliance and publishes rules on the requirements. The US Congress enacted SOX in response to increased cases of high-profile financial scandals in early 2000s involving large companies such as Tyco, WorldCom, and Enron. These scandals rattled investor confidence across the country. Two US Congressmen, Paul Sarbanes and Michael Oxley, drafted the act, which primarily aimed at improving accountability and corporate governance (De &

Marketing Mix of Coca-Cola Company Research Paper

Marketing Mix of Coca-Cola Company - Research Paper Example A brief description of each of the elements of marketing is as follows: Â  1. Product – The product is defined as the decision made about the attributes of service or product that will be marketed by the company such as safety, brand name, quality, features, durability, style, design, functionality and etc. Â  2. Price – Price is the cost that a buyer will pay for purchasing the product or service of the company. The pricing decision comprises of elements such as seasonal pricing, full pricing, bundle pricing, discounts for cash payments, Retail price, Pricing strategy and etc. Â  3. Place – The place is described as the decision about the distribution of the products or services that is where the customer will access the company’s offerings. The key areas to consider are distribution channels, warehousing, transportation, logistics and etc. Â  4. Promotion – Promotion is the way by which a company conveys the desired message to the customers and it comprises of various marketing activities such as Advertising on Television, Public Relations, Internet advertising, posters, billboards, personal selling and etc. Â  

Global Strategy at General Motors Essay Example for Free

Global Strategy at General Motors Essay Company, one of the world’s largest automakers, traces its roots back to 1908 and its annual revenue in 2000 of $185 billion. The company sells 8 million vehicles per years, 3. 2 million of which are produced and market outside of its North America. GM caught 27 percent share of the North America and 9 percent share of the market in the rest of the world as well as GM captured 12 percent share in the Western Europe in 2000 which is second only to that of ford. With its global headquarters in Detroit, GM employs 235,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM’s largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors Company acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer operations of the old General Motors Corporation. Though GM had a long presence in developing countries, until recently sales there accounted for only a little fraction of the company’s total international business. Traditionally GM used the developing countries as a dumping ground for the obsolete technology and outdated models and earned huge money from this aging investment. This strategy has seen as lack of commitment from top management and GM offered very low quality, made of old product. All decision, plan and marketing decision were centralized by Detroit headquarter and they acted as a market context. GM kept in its mind about the poverty, crime, geographical situation and politics and communism in the developing countries. On the other hand, GM Detroit headquarters kept away GM European operation from other part of the world. And because of this arm’s-length-basis, company had failure to share all the valuable technology, skill and practice among the subsidiaries. But it had appealing market, and high profit opportunities in the Europe. So, GM did tailor the specific market needs because it had worried about blowing off from market if it didn’t tailor the specific market. So, while the GM tight controlled over its operation in the developing country but in the some time GM was too lax in Europe and felt lack of overall strategic coherence. Since 1997, GM has been trying to switch a philosophy that centre of excellence may reside any where in the global operation. An embodiment of this is to set up new four plants in the developing countries with investing $2. billion. And the four plants are identical and they can able to imitate Toyota. At the Eisenach plant, GM leant lean production from Toyota and implemented this. So the plant which productivity rate is at least twice that of most North American assembly operations is most efficient in Europe operation and the best in GM. Although they reach the more scale economics, more efficiency , more synergy, and ability to match local preference, but this strategy are not working because GM still suffers from high costs, low perceive quality. Finally, GM thinks that the push toward global cars is misconceived. At the Opel’s Russelsheim design facility, the German based engineering has uttered concerns that distinctively European engineering features may be left by the wayside in the drive to devise what they see as blander â€Å"global† cars. Question-1: How would you characterize the strategy pursued by GM in the (a) developing world and (b) Europe before 1997? Answer: The question asked to characterize the strategy pursued by GM in the developing world and in Europe before 1997. So, first of all it is very important to notice that in this question we have two important information for discussion: First information: there are two main market areas for GM’s international operations: Europe and the developing world which is made up of Latin America, Asia and eastern Europe and the strategy pursued in these two markets are totally different. Second information is that there’s a key date in GM’s history which is 1997. This date is an important turnaround for GM. Strategy in developing countries before 1997 The fact: †¢Outdated low cost products were selected for developing countries. †¢All the strategic decision, marketing and manufacturing plans were centralized by Detroit headquarter †¢Low commitment policy was there since GM select developing countries as a dumping ground for obsolete technology and outdated models The context: †¢The main context in the developing countries is the political and economical instability. †¢Low expanse capability of the developing countries as they are poor. †¢Low growth perspectives. The strategy: Decision to produce and sell low cost models that were considered outdated developed world. Added benefit of extending the return on investment of previous decade’s investments. †¢This allowed generating a continuous cash flow to be invested in more appealing markets like Europe. †¢Probably willingness is not to share valuable technologies and skills in countries with low patent protection. The Result: market sha re less than 8. 9% The strategy pursued in the developing markets before 1997 was a very low commitment from the top management towards the developing markets. This means that the product offer was very low quality, made of old products that would have not been sellable in a competitive, developed market like the US or western Europe. From the case we also noticed that all the strategic, planning and marketing decisions were centralized in the Detroit headquarter. So, this means that the top management didn’t consider important to have a direct contact with those markets and didn’t want â€Å"trust† local subsidiaries to manage on their own. They thought they could manage the developing market from their desks in Detroit. Lack of initiative or just plain Yankee arrogance weren’t the main reasons. We think the GM management acted accordingly to the market context. In fact to understand their strategy, we must keep in mind that the geopolitical situation before the nineties in South America had instability both in politics and economy, poverty, crime and sometimes civil wars. In Eastern Europe and Asia: communism was also known as not favorable to American capitalists. The choice of a low profile strategy was the only chance at these conditions and there were low risk, low investment, low commitment but also low return. The market share of GM’s vehicles in these markets was very little but, considering the amount of resources invested, it’s not bad at all. After all, this low-cost strategy allowed GM to extend the life of obsolete products without risking to loose valuable resources in risky states. And most important, generating some cash to be invested in more appealing markets like Europe. Strategy in Europe before 1997 The context: †¢Strong local competitors †¢Strong cultural identity †¢Differences in preferences compared to US †¢Tight urban space The pursued strategy: †¢Need to totally design, produce and sell different models( compared to US) †¢Huge investment. Allowed to produce state of the art vehicles featuring the ultimate technology and design tailored to the local customers. †¢Loose control by Detroit headquarter and wide freedom to regional and national subsidiaries( strategy planning, designing of cars and facilities were managed on their own) The Result: †¢11. 3% market share second only to Ford †¢Lack of an overall strategic coherence. Inability to leverage synergies And here we go with the second part of the question: strategy in Europe before 1997. Here everything is different. We have an appealing market, high profit opportunities, demanding customers and strong competitors. In Europe you can’t even imagine to sell the same cars you sell in America. First of all because there’s not enough space: streets are smaller, plain and simple. Second, because people have very different preferences compared to US and third because if you don’t tailor the cars to the specific market needs, local competitors will blow you off in a minute. And you’ll be out of the game. So here’s how GM managed the European operations: They gave local subsidiaries freedom to design, produce and sell new models. Impact of pre 1997 strategy In developing countries: †¢Inability to respond to market needs †¢Mediocre from a competitive point of view but decent from a financial point of view In Europe: †¢Good response to market needs †¢High costs †¢Good from a competitive point of view but very expensive and not much efficient To summarize Pressure for cost reduction was high in developing countries not because of competitors but mainly because of poverty. In Europe, compared to developing countries, customers have a high expenditure capability so if a pressure for cost reduction exists, it’s due to competition but still it’s not comparable to that in the developing world. That’s why we’ve put it in the lower end of the axis. Question-3: How would you characterize the strategy that GM has been pursuing since 1997? How should this strategy affect GM’s ability to create value in the global automobile market?

Theories of Therapeutic Alliance

Theories of Therapeutic Alliance QUOTE:- The therapeutic alliance is a key concept and quintessential variable whose importance is commonly accepted. It is seen as a multi-dimensional concept, emerging trends indicate four dimensions, namely: the patients affective relationship to the therapist; the patients capacity to purposefully work in therapy; the therapists empathic understanding and involvement; the client/therapist agreement on the goals and tasks of treatment. B. JUST 1997 Essay The concept of the Therapeutic Alliance has its roots in the seminal works of Freud when he began formulating his theories in respect of the various concepts relating to the phenomenon and dynamics of transference. (Freud S 1912). Freud began to refer to the concept in his early writings in different terms as a the therapeutic, working, or helping alliance which encapsulated the idea that a relationship between therapist and patient was important for therapeutic success. We note, in the context of this essay, that Freud’s opinion was that such a working arrangement was important but not essential for a therapeutic outcome. His early comments tended to refer to the â€Å"positive feelings that develop between doctor and patient â€Å" although, as his theories evolved, these concepts developed into more concrete forms. As is the case with most evolving concepts it was developed and expanded by a number of other notable figures. Zetzel looked at a number of different types of alliance formation (Zetzel E R 1956) and Greenson conceptualised this in a fuller form drawing a distinction between the real and adaptive forms of this type of relationship and drawing attention to the transferential properties and the possibility of the transference of fantasy in the adaptive elements of the alliance. (Greenson R R 1967) Working at about the same time as Greenson in the USA, Rogers characterised the Therapeutic Alliance in the terminology of â€Å"Client-centered therapy† and, for the first time in the literature, we find a reference to such an alliance being considered â€Å"essential† rather than â€Å"desirable† for the possibility of a positive outcome. (Rogers C R 1965). Rodgers referred to the Therapeutic Alliance as an â€Å"empathetic bond† which had to be actively developed by both doctor and patient and was an essential precursor to any form of exploration of the patient’s problems. Bordin expanded and generalised this concept further still and sought to increase its usefulness by adapting it to psychotherapy in all of its various forms. (Bordin E S 1979) and, in a seminal move towards Just’s analysis, proposed three elemental components of the Therapeutic Alliance, namely the identification of the goal, the identification of the task in hand and the formation of the doctor / patient bond of trust and empathy. In consideration of the title of this essay we should consider this analysis more fully. Bordin conceived of the Therapeutic Alliance as a totally bipartisan construction which required an equal (but different) input from both therapist and patient. This construction required the mutual identification and recognition of the shared goals that were going to be achieved together with an agreed and accepted delineation and acknowledgement of the various tasks necessary to achieve these goals and the bond which he saw as and â€Å"attachment bond generated primarily from mutual respect and empathyâ€Å". (Bordin E S 1979). It follows from this analysis, that Bordin conceived the Therapeutic Alliance not as something which arose spontaneously form the efforts and interaction of therapist and patient, but as the actual vehicle and mechanism by which psychotherapy worked. His attempts to apply this concept to the various contemporary forms of psychotherapy culminated with the realisation a nd articulation that the different forms of psychotherapy focussed in on, and exploited different aspects of the Therapeutic Alliance at different stages of the treatment. This finding is echoed in other writings. As we have outlined, the concept of the Therapeutic Alliance has its origins in the psychodynamic traditions of psychotherapy but has been embraced by the other traditions as well. Those theorists who are grounded in the cognitive school also acknowledge the establishment of a collaborative relationship between therapist and patient as an essential prerequisite to effective therapy. (Beck A T et al. 1979) More recent work as sought to quantify the nature and depth of the Therapeutic Alliance in the various disciplines. Martin’s tour de force on the subject is an impressive meta-analysis which sought to quantify the relationship between the strength of the Therapeutic Alliance and the eventual outcome of treatment. (Martin D J et al. 2000).His findings suggest that it depends how one quantifies the Therapeutic Alliance as to how strong the relationship is found to be. This is an area that we shall return to shortly. Horvath takes this point further with a similar meta-analysis across various forms of psychotherapy and comes to the conclusion that the impact of the Therapeutic Alliance is roughly similar in the different forms and the efficacy of outcome is directly related to the strength of the Therapeutic Alliance bond, irrespective of which particular mode of measurement is used. (Horvath A O et al. 1991). These issues, and indeed the thrust behind Just’s terminology of the Therapeutic Alliance as being the â€Å"quintessential variable are all totally dependent on just how one defines or measures the concept. It is clear from the discussions presented already that it is a â€Å"multidimensional concept†. One is certainly tempted to observe, from a brief overview of the literature, that it has at least as many dimensions as there are authorities writing on the issue. Although such a comment is superficially clearly bordering on the flippant, is can be taken at a much deeper level as a reflection of the fact that the Therapeutic Alliance is defined and measured by different authors in different ways. Historically the evolution of the ability to measure the strength of the alliance has evolved in much the same was (and to some extent in parallel) as the actual formulation of the concepts of the Therapeutic Alliance itself. (Luborsky L et al. 1983). In essence, a judgement of the extent to which one considers the Therapeutic Alliance essential rather than simply desirable, is dependent on the way that one either quantifies or measures it. If we consider the implications of this statement further we can cite comments by two authorities that we have quoted earlier in a different context. In their critical analysis of the role of the Therapeutic Alliance in the field of general psychotherapy, Horvath and Luborsky suggest that research is unlikely to provide guidance to clinical practice unless the relations between clearly defined therapist actions in specific contexts and the effect of these interventions on process or outcome can be demonstrated (Horvath A O, Luborsky L 1993 Pg. 568 ) The effectiveness of the Therapeutic Alliance is also demonstrably effected by other factors. In his book the Heart and Soul of Change, Miller (et al. 1999) puts forward the suggestion that what is of fundamental importance in establishing the alliance is not the persuasion, or theoretical background of the therapist, nor even how empathetic the therapist actually is to the problems of the patient (even if the criteria that one uses is how empathetic the therapist believes that they are being) but is actually the degree to which the patient believe that the therapist understands their own perceptions of reality. To quote Miller â€Å"It the client’s theory of change not the therapist’s that is important.† This thread of argument is taken further with Gabbard’s analysis (Gabbard G O et al. 1994) that the efficacy of the eventual therapeutic intervention, if measured in terms of transference interpretations, defence interpretations, and supportive interventions is ultimately dependent on factors that are therapist independent such as the strength of the patient’s ego, the state of readiness that the patient has reached in terms of their own self-exploration or elaboration, the current phase of the therapeutic process and even the timing within any particular session. Which implies that it is both dynamic and variable. If we consider the third of Just’s four dimensions, that being that the therapists empathic understanding and involvement is an essential prerequisite for the formation of the Therapeutic Alliance, then we can see that Gabbard’s analysis is clearly at odds with Just’s. It is fair to observe that Gabbard is not alone in his assertions as Sexton’s slightly later and incredibly detailed assessment of the status of the Therapeutic Alliance, came to essentially the same conclusions. (Sexton H C et al. 1996). A rather more controversial view is expressed by Kernberg who was admittedly considering the phenomenon of Therapeutic Alliance in the specific context of severe personality disorder (Kernberg O F 1994) and came to the conclusion that the Therapeutic Alliance has to be initially very strong to allow the possibility of negative transference in order for the therapist to sometimes avoid the possibility of either premature termination of therapeutic stalemates. To an extent, he vicariously supports Miller’s contentions by pointing out that the practical strength of the Therapeutic Alliance is largely independent of the therapist’s wishes if one is dealing with a patient who is angrily attacking or even overtly manipulating the frame and goals of treatment. He adds the comment that in these circumstances the strength of the Therapeutic Alliance is largely determined by the level of the patient’s intrinsic anxiety state. Perhaps this can be interpreted as an extension or perhaps a paraphrasing of Miller’s later suggestion. It therefore follows that if we are to agree or to disagree with Just’s original statement, we need to consider just how we can quantify the strength of the various parameters of the Therapeutic Alliance. This is no easy topic and the literature on the subject is vast. One of the first significant and serious attempts to produce some form of measuring tool came in the form of the Luborskys Penn Helping Alliance scales (Luborsky L et al. 1983). This had a number of serious shortcomings and was modified many times in the years immediately after its publication. The Penn Helping Alliance questionnaire was an offshoot of this collaboration and this evolved further into a 19 item scale. Many difficulties arose in the original tools because, to a degree they were dependent on the degree of benefit that the patient had already received from any previous attempts at therapy. A number of commentators made the suggestion that the tools, in order to maximise their applicability and usefulness, should be as independent as possible from the degree of benefit that the patient had already received. (Marmar C R et al. 1989). If we return to our consideration of Bordin’s tripartite assessment of the Therapeutic Alliance which can be considered a fundamental progenitor of Just’s model, then we can cite Horvath and Greenbergs Working Alliance Inventory (Horvath H O et al. 1989) as a useful tool to measure the Therapeutic Alliance in terms of the three subsections of the Bordin definition mentioned earlier. This is perhaps the best direct justification and support of Just’s hypothesis that we can find as Bordin’s threefold thrust of assessment is essentially the same as three of the four elements of Just’s and the fourth element that Just included of the therapist’s empathetic understanding and involvement as being an â€Å"essential prerequisite† of the Therapeutic Alliance, is largely dismissed by authorities such as Gabbard and Sexton who we have cited earlier. Clearly we do not presume to make a judgement as to which authority is essentially correct as we have to observe that the evidence base to support either view is not particularly strong. To return to the original thrust of the concept of measurement, we can state that authorities have regarded Horvath and Greenbergs Working Alliance Inventory as being highly reproducible and as having high levels of interrater reliability in both the 36 item and the shorter 12 item version. (Horvath H O et al. 1989) A degree of vindication for Just’s analysis of the Therapeutic Alliance can be found in the California Psychotherapy Alliance Scales (CALPAS) , which essentially measures the strength of the therapist / patient alliance as a multidimensional construct. It uses four subscales to assess the strength of the bond namely: (i) the patients capacity to work purposefully in therapy, (ii) the affective bond with the therapist, (iii) the therapists empathic understanding and involvement (iv) the agreement between patient and therapist on the goals and tasks of treatment. Which, in essence, cover the four basic premises of Just’s hypothesis. Like the other scales already referred to, the CALPAS scale utilises a 6 point Likert scale for each item. This particular scale has achieved wide acceptance in research literature with a good predictive ability which appears to be valid across the majority of psychotherapeutic disciplines including cognitive behavioural therapy (Fenton L R et al. 2001), psychodynamic psychotherapy (Barber J P et al. 2000) and across several other different treatment areas (Gaston L et al. 1991). It has been found to be especially useful among neurotic patients, but it does appear to be only a weak predictor of outcome with cocaine-dependent patients (Barber J P et al. 1999). In terms of the arguments set out earlier, we note that all of the scales that we have already cited have both a therapist rated and patient rated version as well as an independent observer version. If one considers the literature we can see that the patient self-reported versions tend to give better predictions of outcome than those reports that are therapist based (particularly when assessed early in treatment trajectory). This gives credence to Miller’s view that it is the patient ‘s perception of the Therapeutic Alliance which is the single most important prediction measure of outcome in the psychotherapeutic field. Thus far in this essay we have largely considered the presence of the Therapeutic Alliance as being a comparatively static modality which is either present or not. Although we have acknowledged some views that refer to its dynamic state, we should perhaps examine this in more detail. We have referred to the evolution of the strength of the Therapeutic Alliance as therapy progresses, but we should point to the fact that a number of authorities refer to the relationship of either the variability of the fundamental stability of the Therapeutic Alliance to a number of both clinical and empirical implications. (Hatcher R L et al. 1996). As long as three decades ago Luborsky wrote about the dynamic nature of the Therapeutic Alliance which was actively responsive to the dynamic and changing demands of the evolution of the various phases of therapy. (Luborsky L 1976). A further aspect of this dynamism is to be found in the writings of Bordin who, while acknowledging that the role of the therapist is generally one of support, noted that the role of the therapist tends to be the dominant factor at the beginning of the therapeutic relationship and this evolves into a more shared responsibility as goals and treatment plans are both articulated and defined. He writes that it is the inevitable cycle of the Therapeutic Alliance bond being strained, ruptured and then repaired that is central to the therapeutic process. (Bordin E 1980) Writers such as Gelso and Carter (Gelso C J et al. 1994) formalised (some would say stylised) the evolution of the alliance over the therapeutic interaction as involving â€Å"a weakening after an initial development, followed in successful therapy by an increase to earlier, high levels.† Other authorities have taken a more idiosyncratic view, which may reflect their own personal experience rather than necessarily an informed overview. Horvath characterises the typical trajectory as â€Å"an initial phase of development for the alliance, held to occur within the first five therapy sessions (and probably peaking during the third session), followed by a second, more critical phase, during which the therapist challenges maladaptive patterns, the effect of which is a weakening or rupturing of the alliance that must be repaired if therapy is to continue successfully†. (Horvath A O et al. 1994). In order to provide a balanced picture of the literature, one could also cite the opinion of Greenberg who appears to have a more philanthropic outlook when he describes the process of evolution of the Therapeutic Alliance in successful therapies as â€Å"either rising or holding a steady value over time†. (Greenberg L S 1994) In consideration of the evidence that we have assembled thus far we can state that the Therapeutic Alliance, in Just’s words, is clearly a key concept. We would suggest that the evidence points to the fact that not only is it a key concept but that it is both crucial and fundamental to the whole discipline of psychotherapeutic intervention. References Barber J P, Luborsky L, Crits-Christoph P, Thase M, Weiss R, Frank A, Onken L, Gallop R: 1999 Therapeutic alliance as a predictor of outcome in treatment of cocaine dependence. 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